Francisco Bram, a Global Retail Leader and VP of Marketing & Customer Insights at Albertsons Companies, underscores the importance of fostering a customer-centric culture and continuously enhancing the customer journey.

His insights revolve around investing in the customer experience, actively engaging with customers through various means such as panels and surveys, understanding and improving product experiences based on customer feedback, and co-creating both customer experiences and brands with customers.

Ultimately, Bram advocates for gaining a deep understanding of customers' thoughts, feelings, and actions at every stage of their journey to inform decision-making and create tailored, satisfying experiences that enhance customer loyalty and overall business performance.